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The Crucial Role of User Experience (UX) in Helping Digital Transformation

Transformasi Digital Pada User Experience

What is Digital Transformation?

Digital transformation is a strategic process in which an organization uses digital technology to change its business model, operations, and culture to increase efficiency, productivity, and overall performance. Digital transformation also includes developing new products and services, creating added value for customers, and creating a competitive advantage in an increasingly digital marketplace. Digital transformation requires the use of innovative and effective digital technologies and the development of skills and work culture that enable companies, for example, to increase customer satisfaction through user experience (UX).

Definition of User Experience

Two people are working on a cell phone

Simply put, user experience (UX) is the experience or perception of users of their interactions with digital products or services. UX covers all aspects of the user’s personal experience in using a service, including the visual appearance, depth of interaction, navigation, performance, and functionality of the product/service. The main goal of the user experience is to create a satisfying, effective, and efficient experience that can increase user satisfaction and loyalty. To achieve these goals, UX designers and development teams need to focus on understanding user needs and goals and developing products or services that are easy to use, intuitive, and fun to use.

Problems in User Experience

Some people are discussing logos on paper

However, despite its emerging importance and relevance in the modern world, there are a couple of problems that UX still needs to address:

1. Lack of response:

Products or services can become unresponsive and difficult to use on various devices such as smartphones or tablets.

2. Lack of intuition:

The product or service is not easy for users to understand or use, so it can take longer to learn and use the product or service.

3. Lack of visual appeal:

Products or services are not visually appealing and less likely to attract user attention if the UX is not carefully designed.

4. Poor performance:

The product or service may experience performance issues, such as slow speeds or frequent errors that can frustrate the user.

5. Inability to meet user needs:

Products or services have a risk of not meeting user needs or not providing added value to users.

To address these potential problems, companies need to understand the users’ preferences, perform market research, and quality tests the products and services prior to their launch. Furthermore, companies need creative responsive, intuitive, eye-catching, and user-focused UX to create a positive user experience for the customers.

Improving UX through Digital Transformation

Three people were discussing the data on their devices

Thankfully, your own company can do certain steps to ensure that your company’s UX can avoid the aforementioned pitfalls above. The steps are as follows:

  1. Develop applications and platforms that are responsive and intuitive, so that users can easily access and use the company’s products or services on various devices and platforms.
  2. Uses data analytics and artificial intelligence technologies to understand user behavior and preferences and identify UX issues that need improvement.
  3. Apply design thinking and user testing to develop products or services that are more focused on user needs and preferences, as well as thoroughly test the user experience before launch.

Read Also: User Experience (UX) Improvement and Development

Given some unfortunately common problems in UX such as irresponsive products or services on various devices, products’ lack of intuition to understand user intentions, products’ lack of visual appeal, poor performance, and inability to meet user needs, it’s clear that companies should not ignore one bit of their products’ UX to ensure customer loyalty.

Fortunately, companies can conduct market research and thoroughly test a product or service before launching it. By assembling a responsive, intuitive, and attractive UX design and focusing on good performance, companies can create positive experiences and meet user needs.

Don’t hesitate to contact eendigo via WhatsApp to make the digital transformation process in the user experience easier. Our team is ready to help with all your business needs in the digital world!